Īreas of Consideration Marketing Mix Product – Living Room (Sofa-Karlstad, Kivik, Arlid) - Dining Room (Agne, Bernard) - Etc. Analyze the trend of the market to solicit fact’s and vital information that could be use in designing and developing marketing dtrategies. Objectives Identify the proactive market-driven strategy of IKEA to deliver the superior value to existing and new customer. Statement of the Problem How could IKEA sustain and build competitive advantage to improve is profit margin and to expand its marketing coverage. Point of View Understanding the scope and the structure of the entire market is necessary to develop strategy and anticipate market changes and competitive threats. A Case Study on IKEA Presented by: Moon Jerome B.
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